CNBC Takes a Look at iPad Adoption

by | Mar 25, 2011

Chilmark Research was contacted earlier this week by CNBC, via Twitter, regarding a story they were doing on iPad adoption in healthcare. Always nice to see a well done story on the topic (hat’s off to CNBC producer Ruth Coxeter and reporter Bertha Coombs). Of course, seeing Chilmark Research prominently quoted sure puts a smile on our collective faces. (Note: The 22% iPad adoption number quoted in the CNBC story came from our recent mHealth Report in the Enterprise Report which was published in November 2010.)

2 Comments

  1. Dan Munro

    Congrats on the article – and it really is great to see HIT as the biggest beneficiary of tablets generally. For me, the two big takeaways were:

    “For the doctors who will have input much of that data, a lightweight, portable tablet that can be used at a patient’s bedside fits the bill.”

    “I would call this a perfect storm for medicine,” said Dr. John Halamka, chief information officer at B.I. Deaconess. “You have alignment of funding; a cultural change where doctors want to use devices to improve quality; you also have new devices and new software that is much easier to use.”

    Whatever the device brand – with docs actually using it – and driving better healthcare – that’s called BIG success!

    Reply
  2. Jared Sinclair, RN

    Kudos on the TV spot.

    Anecdotal evidence points to high levels of physician adoption for the iPad, too. Apple store retail employees I’ve spoken with estimate between 1/10 and 2/10 iPad customers say they’re physicians or healthcare professionals. Quite a strange world we live in today, where doctors are forcing a new technology on their IT staff, and not the other way around!

    Reply

Trackbacks/Pingbacks

  1. Four out of 5 Doctors Buying iPads this Year, Says Study?! Nope. | ZDNet - [...] supporting this trend piece, the reporter cited two statistics: According to Chilmark Research, 22% of US doctors in the…
  2. The iPad Is Becoming A Cornerstone In Medical Care :: App Advice - [...] Chilmark Research estimates that 22% of United States doctors are using iPads as of the end of 2010. A…
  3. Four out of 5 Doctors Buying iPads this Year, Says Study?! Nope. - AdVoice: SAP - RUN BETTER - Forbes - [...] supporting this trend piece, the reporter cited two statistics: According to Chilmark Research, 22% of US doctors in the…
  4. Apple’s Visionary Steve Jobs Dies at Age 56 | Alter Inspire - [...] as the iPod, iPhone and iPad.  In the world of medicine, the iPad has made a significant impact. Chilmark Research estimates…
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