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Chilmark Research takes an objective, evidence-based approach to help healthcare leaders evaluate emerging technologies and guide future strategy. Read more

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Featured Research
From the April Update

The Power of the Crowd
by John Moore III

As population management continues to gain importance under payment reform, healthcare organizations should be looking at how to use social media to engage patients. Some already are. Continue reading →

In The News

Panel: mHealth link to clinical workflow still lacking

FierceMobileHealthcare
April 23, 2013

“Electronic health record adoption is still the first priority in healthcare before getting doctors to use tablets such as the iPad. Concerns about privacy and data breaches as well as adherence to the Health Insurance Portability and Accountability Act weigh on doctors as they incorporate mobility into their practices,” Moore said.
Continue reading →

Latest Posts
Out and About
May 20, 2013 by John

Some of you may have noticed a precipitous drop in new content, ala posts, as of late. A few things have contributed to this. First, it is often tough to find time to write when one is traveling from one … Continue reading →

Here an HIE, There an HIE, Everywhere an HIE
April 29, 2013 by John

In late March, I headed down to Belize with a bunch of high school students to do some service work. Joining the crew was a parent, Harry (not his real name), who happened to be a urologist sharing a private … Continue reading →

Recent Posts

Out and About

Posted on May 20, 2013 by John

Some of you may have noticed a precipitous drop in new content, ala posts, as of late. A few things have contributed to this. First, it is often tough to find time to write when one is traveling from one activity to another (in fact this is being written as I fly back to Boston from the west coast). Second, Chilmark has several reports that will be released in the next few weeks, all of which have consumed a significant amount of collective analysts’ bandwidth, including my own. And lastly, on a personal note, I’ll be getting married in late June to an amazing woman who has fallen from the stars and into my life.

During my travels I’ve had conversations with countless people from a CMIO in New York, to the head of HR for a major semiconductor manufacturer, to CEOs of numerous HIT companies to the CEO of national commercial payer. Reflecting upon these conversations, common themes arise.

There is a clear recognition that the delivery of care must change but there is little agreement as to what that change should be. All have said it will require a major restructuring of the healthcare industrial complex and that the patient/member/consumer/employee must be engaged to take personal responsibility for the management of their health. Fine. But when one asks more probing questions as to how that will actually be accomplished  – what will it take – the opinions diverge.

  • For the CMIO, it is about the “Cloud” where patients and clinicians will meet with their mobile apps and Bluetooth-enabled sensors to manage care.
  • For the head of HR, it is about creating a corporate culture of wellness within the work environment and then taking steps to extend that culture into the home.
  • For HIT executives, it is developing a solution suite that extends beyond the confines of their current offerings to enable community health. Within that context many expressed a need to redefine the vocabulary we use as the current vocabulary limits a more expansive, strategic discussion of what it means to engage the patient, the populace, in self management.
  • And for the CEO of the payer organization, it is about the need for internal transformation to create a trusted relationship between them and their members.

While one cannot quibble with any of these views, each being reflective of the vantage and leverage point these executives have at their disposal, the problem remains: Getting the average citizen to engage in their health will remain a significant challenge, and frankly, “the system” is not helping much to overcome this challenge.

The top five hurdles are:

  1. The pedagogy of medical school education does not encourage proactive, collaborative engagement between patient and clinician.
  2. The lack of trust that payers carry around the neck like an albatross is due to business practices that are not in the best interests of a member, or potential member with a health condition, but the financial interests of a payer. Yes, there is a delicate balance, but denying someone due to a pre-existing condition (a practice now outlawed) does not instill a warm and fuzzy feeling among the general populace.
  3. Employers’ inability to instill healthy behaviors among their employee base, including top ranking executives. If they can’t get that senior executive to stop smoking, you think an underling will?
  4. Bridging the disconnect between the rich tools that a consumer can use to manage numerous aspects of their life including the proliferation of health and wellness apps and devices with the rather paltry patient engagement tools that most healthcare providers currently offer.
  5. Overcoming a culture of entitlement to healthcare regardless of cost. Consumers do not truly know what they are buying with their healthcare dollars and didn’t have to as employer benefit plans covered costs. We now have an adult population that has grown accustomed to simply not worry about the consequences of their behaviors till it is typically too late.

My attendance at these numerous events gave me good perspective on these challenges and how they may be addressed. But I walked away slowly from each conversation thinking:

Yes, these are all good ideas but systemic change will take time. It took us awhile to get into this current mess and likely will take a similar amount of time to dig out.

Question is: Do we even have the luxury of such time?

Leave a reply
Posted in CHR, Connected Health, Consumer Engagement, consumer health, mHealth
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